004 · Selected work
Al Mirage Smart City.
Place Branding · Libya
A place-brand story linking land, culture, and progress through a cinematic bilingual visual language.
The challenge
Create a place brand that can speak to the scale and ambition of a smart-city vision while remaining connected to local culture, landscape, and identity.
The approach
The creative direction brings cinematic imagery together with structured bilingual typography. The contrast lets heritage and future-facing progress share the same visual world.
The system
A flexible place-brand language connects strategic storytelling, campaign expression, and presentation design across Arabic and English communication.
Scope
- Place-brand strategy
- Bilingual identity direction
- Campaign language
- Presentation system
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