001 · Selected work
Kairo.
Brand Identity · Egypt
A refined identity system balancing contemporary restraint with a tactile, timeless point of view.
The challenge
Create a brand world that feels premium without becoming distant, and contemporary without losing the warmth and texture that make an experience memorable.
The approach
The direction pairs restrained typography and quiet composition with tactile references, allowing material, light, and detail to carry much of the brand’s character.
The system
A disciplined visual system brings the idea across identity presentations and brand applications while preserving a calm, recognisable point of view.
Scope
- Brand identity
- Creative direction
- Typography system
- Colour and material direction
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