005 · Selected work
Maison Tarbouche.
Hospitality · Brand Identity
A richly textured hospitality identity that brings heritage, craft, and contemporary warmth into one system.
The challenge
Build a hospitality identity that can carry a sense of heritage and craft without feeling nostalgic, and premium warmth without becoming overly formal.
The approach
Art direction begins with texture: leather, brass, wood, fabric, and the patina of objects with a story. These references are organised through a clean contemporary layout system.
The system
The identity balances expressive materials with disciplined typography and colour, creating a flexible world for guest-facing and brand communication.
Scope
- Brand identity
- Creative direction
- Colour system
- Material and hospitality applications
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